About Diamonds

Diamonds are one of the most popular gemstones. They are often associated with a style, status, and romance. Many eyes and hearts have been captured by the undeniable beauty of a diamond. The quality of each stone depends on the carat, color, clarity and cut; the famous “4 C’s of diamonds”.

Lab Grown Diamonds

Lab grown diamonds are optically, chemically, and physically the same as natural diamonds. In other words, they look, feel, and are identical. Their difference lies only in their origins — natural diamonds form within the Earth, and lab diamonds are grown by professionals with specialized equipment. Another difference relates to cost; as lab grown diamonds are less rare than natural diamonds, they often come at a much more affordable pricing.

Whats the Difference Between Lab Grown & Natural Diamonds?

The main difference between the two is how they are made and how they are priced. Visually, they look and feel the same.

Natural Diamonds are made of carbon bonded together under extremely high temperatures until they form crystals. It takes 1- 3 billions years for this to happen. So natural diamonds are literally the oldest thing on earth you can touch!

Lab grown diamonds sell at 40%-70% of a discount compared to a natural diamond of equivalent quality.

We believe that both growth processes are acceptable and you shouldn’t choose one over the other. What’s most important is the final product. With emphasis on how the diamond is cut, with lots of fire & brilliance, and no unwanted tints/tinges.

Why Choose Lab Grown Diamonds?

Mining Free

Lab grown diamonds are a responsible choice since they are grown with precise technology that involves no mining.


Lab grown diamonds offer excellent value — so you can maximize your budget.

Beauty & Quality

Lab grown diamonds have the same physical, chemical, and optical properties as mined diamonds.

Diamond Cuts

Cut is the factor that fuels a diamond’s fire, sparkle and brilliance. If a diamond is cut to shallow, light entering the face of the diamond passes through and out the bottom.

A diamond cut too deep causes light entering the diamond to reflect out the sides of the stone. A perfectly cut diamond allows the light entering to reflect off the inner angles of the diamond and reflect back to the top of the diamond. This causes a perfect cut diamond to have a brilliance to its appearance. Diamonds are cut in many popular shapes such as round, princess, oval, marquise and other unique shapes.

Diamond Carat

Diamonds and other gemstones are weighed in metric carats: one carat is equal to 0.2 grams, about the same weight as a paperclip. (Don’t confuse carat with karat, as in “18 karat gold,” which refers to gold purity.)

Just as a dollar is divided into 100 pennies, a carat is divided into 100 points. For example, a 50-point diamond weighs 0.50 carats.

Diamond Color

Diamond color is all about what you can’t see. Diamonds are valued by how closely they approach colorlessness – the less color, the higher their value. (The exception to this is fancy-color diamonds, such as pinks and blues, which lie outside this color range.)

Diamond Clarity

Because diamonds formed deep within the earth, under extreme heat and pressure, they often contain unique birthmarks, either internal (inclusions) or external (blemishes).

Diamond clarity refers to the absence of these inclusions and blemishes. Diamonds without these birthmarks are rare, and rarity affects a diamond’s value.

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